![]() ![]() Smoking, drunk and drugging – these are all behaviours that are motivated by the avoidance of pain (craving for artificial pleasure).To get a better understanding of hedonic motivation here are some examples of hedonic behaviours: However, this implies an impossible position – you cannot pursue the relief of pain unless you are first pursuing pleasure much as someone without tea cannot be said to be pursuing tea. For example, it might be argued that a drug addict is not pursuing pleasure itself, but the alleviation of pain. Some beliefs about hedonism imply that pleasure can never be pursued for its own sake. Hedonism, therefore, does not lead to materialism. For example, it might be argued that there is a stronger psychological connection between pain and poverty than between pleasure and wealth there may be more pleasure associated with having a book than owning a car and more pain associated with losing your book than your car. Hedonism and materialism do tend to coincide but they differ in some important respects. Hedonic motivation is often compared to (or confused with) materialism, the pursuit of wealth and possessions. Maslow, in fact, encouraged thinking about human behaviour in positive rather than negative terms. Satisfying basic needs, such as eating and sleeping, can all be seen as hedonic activities.īecause Maslow attributed hedonic motivation to the lowest level of his hierarchy of needs (physiological, safety and security, social belonging, esteem) he is sometimes criticized for underestimating the significance of avoiding pain and seeking pleasure. Hedonic motivation can be traced to the survival instincts of animals. The theoretical, managerial and practical implications of these results are discussed.Extrinsic Motivation Examples: Boost Your Team's Productivity! Factors of effort expectancy, social influence, hedonic motivation and price value don't have much effect on individual's behavioral intention to use mobile travel apps. It was followed by facilitating conditions and habit. The results findings show that performance expectancy has the highest significant relationship on behavioral to use mobile travel apps. Quantitative data were analyzed using IBM SPSS 22.0 and Smart PLS 3.0 software. A total of 245 questionnaires were distributed to all states in Malaysia. ![]() Therefore, this research is focus on Generation Y in Malaysia, based on the UTAUT2 (Consumer Acceptance and Use of Information Technology) model to explore and predict the factors influencing the intention to use mobile travel apps. Generation Y grew up with technology and it constitutes 44% of population in Malaysia. Therefore, it's essential for tourism organization to emphasize on traveler preferences and new innovated technology could offer for competitive advantages in tourism industry. Basically, the travel app is used to search and book flights or accommodation, while download and install the app is mainly to receive notification on the updated trip status and also for accessing app offline. According to several surveys, over 25% of respondents have installed mobile travel apps on their smartphone. Modern travelers prefer an easy and enjoyable experience upon travelling. ![]()
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